Transcreation – use the right words to woo your audience

Transcreation – use the right words to woo your audience

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“Content is king” is a mantra repeated by everyone dealing with marketing. Content marketing is nowadays the best lead generating strategy (see the statistics below) so marketing teams all around the world put much effort in creating good stories. Stories that are then translated into many languages and published on different markets. But for the truly convincing and multilingual pieces, translation needs to be taken one step further to become a transcreation.

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