TRANSCREATION: ADAPTING TRANSLATED CONTENT FOR EFFECTIVENESS

TRANSCREATION: ADAPTING TRANSLATED CONTENT FOR EFFECTIVENESS

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Transwhat? That’s what most humans—and nearly all spellcheck programs—ask when they encounter the word, transcreation. In this post, an excerpt from the book Global Content Strategy: A Primer by Val Swisher, we explore the concept of transcreation and why adapting translated content for effectiveness is a necessary part of a successful global content strategy.

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