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3 Tips for Preparing Video Game Localization Kit

3 Tips for Preparing Video Game Localization Kit

An essential part of a video game localization project is planning. The first step in the planning process is to perform a pre-localization analysis to determine the budget and the depth of localization. For example, will the localization consist of translating only the marketing material and player’s manual or will it be a complete localization that will also translate the gaming text and modify the video in the game. Once the pre-localization has been completed, it is time to develop a video game localization kit. Read More »

Video Game Localization & Cultural Adaptation

Video Game Localization & Cultural Adaptation

The evolution of video games since their inception in the 1970’s has exploded into the Internet Age and morphed into a worldwide phenomenon. As the games, developers, and players have become more sophisticated, entire fields and professions have been created to meet the challenges of marketing and selling the games around the world. A crucial step in that process is called localization, and is a process to adapt the game to its new target audience. Localization could simply be translating and redesigning the packaging, or more extensive such as changing the scenes in the game and the appearance of the characters to appeal to the players in the new market. Cultural adaptation, or culturalization is a more in depth process to make sure that the game is free from cultural barriers to full acceptance by gamers in the target country/culture. Read More »

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