Day: September 2, 2019

WHAT IS TRANSCREATION?

WHAT IS TRANSCREATION?

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Transcreation defines the process used by translation, advertising and marketing professionals when adapting a message from one language to another, while maintaining its intent, style, tone and context so that it is appropriate for its designated local market.

A professionally transcreated message evokes the appropriate emotions for the local market and carries the same underlying message in the target language as it does in the source language.

To read more about it, click here