Day: July 15, 2019

Welcome to the Intelligent Translation Era

Welcome to the Intelligent Translation Era

Reading Time: 1 minute
It’s no longer sustainable for companies to approach content in the traditional, siloed way. Especially if they want to engage with consumers globally, who spend around 6.5 hours a day on average consuming content on their digital devices, according to research by Hootsuite.
The ever-growing demand for content in every customer interaction far outstrips our ability to translate content with humans alone. Even as we streamline the process with neural machine translation (NMT), companies still struggle to translate content even into just a handful of languages – let alone dozens of languages across multiple markets. If the technology’s available, then why aren’t companies engaging with customers across 50, 60, even a 100+ languages?
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