10 Tips on Transcreation

10 Tips on Transcreation

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Transcreation is the process of adapting a creative campaign into another market with different linguistic and cultural “rules” whilst still keeping the overall tone and brand approach global.

Any creative marketing campaign would have had a lot of pre-planning, time and money going into it before embarking on the adaptation for the local markets; discussions between the creative team and the client develop over several long months, numerous meetings and dilemmas are faced before everybody is happy with the English copy.

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