How to get into transcreation

How to get into transcreation

Reading Time: 1 minute Transcreators are often copywriters too. Therefore, if you are a translator hoping to get into transcreation, it’s a good idea to sharpen your sword in the field of copywriting itself. Copywriting is something that requires practice, a knack for understanding products and/or markets, and good writing skills. A good writer from any field within the humanities, or …

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10 Tips on Transcreation

10 Tips on Transcreation

Reading Time: 1 minute Transcreation is the process of adapting a creative campaign into another market with different linguistic and cultural “rules” whilst still keeping the overall tone and brand approach global. Any creative marketing campaign would have had a lot of pre-planning, time and money going into it before embarking on the adaptation for the local markets; discussions …

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TRANSCREATION: ADAPTING TRANSLATED CONTENT FOR EFFECTIVENESS

TRANSCREATION: ADAPTING TRANSLATED CONTENT FOR EFFECTIVENESS

Reading Time: 1 minute Transwhat? That’s what most humans—and nearly all spellcheck programs—ask when they encounter the word, transcreation. In this post, an excerpt from the book Global Content Strategy: A Primer by Val Swisher, we explore the concept of transcreation and why adapting translated content for effectiveness is a necessary part of a successful global content strategy. Get more info from here

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Transcreation: The Key to Globalized Content Not Lost in Translation

Transcreation: The Key to Globalized Content Not Lost in Translation

Reading Time: 1 minute In an increasingly globalized world, there are more opportunities than ever for brands to expand into more markets. When it comes to putting marketing content into other languages, just translating is not enough. Instead, we need transcreation to preserve the context that may get lost in translation. Find out more

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How to Transcreate? A Simple Guide to Transcreation

How to Transcreate? A Simple Guide to Transcreation

Reading Time: 1 minute By now you have probably heard about transcreation, but you might be wondering exactly how to transcreate or what steps to follow. We have put together a few tips for you, so you can understand how transcreators work and even approach your first transcreation task with confidence. Read more here

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Transcreation – use the right words to woo your audience

Transcreation – use the right words to woo your audience

Reading Time: 1 minute “Content is king” is a mantra repeated by everyone dealing with marketing. Content marketing is nowadays the best lead generating strategy (see the statistics below) so marketing teams all around the world put much effort in creating good stories. Stories that are then translated into many languages and published on different markets. But for the …

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Translation vs. Transcreation

Translation vs. Transcreation

Reading Time: 1 minute Translation involves rendering one language to another. Sounds simple enough. However, without proper attention to context and culture, intended meaning can be lost in the translated text. Phrases in one language should not be expected to directly translate word for word into another language. Poetry, for example, doesn’t directly translate because it’s filled with feeling …

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WHAT IS TRANSCREATION?

WHAT IS TRANSCREATION?

Reading Time: 1 minute Transcreation defines the process used by translation, advertising and marketing professionals when adapting a message from one language to another, while maintaining its intent, style, tone and context so that it is appropriate for its designated local market. A professionally transcreated message evokes the appropriate emotions for the local market and carries the same underlying …

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Secret Recipe for being a Super Doper Project manager

Secret Recipe for being a Super Doper Project manager

Reading Time: 4 minutes For the old secret recipe to do the perfect jump, Tigger, our mentor throughout the article, introduces it saying: “The whoop-de-dooper loop-de-looper ali-ooper bounce The whoop-de-dooper loop-de-looper ali-ooper bounce It’s got the zip that makes you flip And that’s what really counts In the whoop-de-dooper loop-de-looper ali-ooper bounce” As a project manager representing the zip, …

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